Translated News, Interviews, Blogs, and More From Japan's Other Side

The Gyaru Renaissance

Men's Cyzo - Original Japanese Date: April 7th, 2014
English Translation Published: June 16th, 2014

It is said that the more Japanese gyaru you see out and about, the worse the economy of Japan ends of becoming and vice versa.

Japan's economy has not been doing well for a long time. Flashy shopping districts of yore are dwindling. Today's Shibuya is a pale shadow of its lively self of ten years ago. It may not be apparent now, but from the late 90's into the first half of the new millennium, Shibuya was the pulsing nexus of gyaru. Wherever you looked, you could see them congregating, but the same cannot be said nowadays as their numbers have dwindled. It also can be noted that Japan's economic indicator can be correlated with the population of gyaru. The fact that economic indicators such as this exist certainly is a sign that we're living in drab times.

The golden age of modern gyaru would be that time where a darkened Ayumi Hamasaki intersected with Kumi Kouda. However, today's gyaru subculture doesn't hold a candle to its glory days. During its high point, the Japanese AV world had many notable gyaru actresses holding top ranks. The gyaru AV boom was in stark contrast to the 'pure and innocent' AV stars of both the early and mid parts of the previous decade.

Where did all the gyaru go?

One theory regarding the slump of gyaru is that they moved on to other trends. 'Fast Fashion' such as H&M is a culprit along with more domestic subcultures such as gothic-kei and Harajuku-kei. Others may have became irrevocably immersed in the 'water trade' as hostesses of the cabaret club variety.

Also, some gyaru may not have enjoyed all the attention they were getting from less than desirable members of the male population which is kind of unfortunate. Of course, there also was the fact that their dominance of the Shibuya area was oftentimes seen as something of an eyesore.

Gyaru are not totally off the table though! Today's AV gyaru of note (whom some of you may know) is Kirara Asuka who just released an amazing new compilation that shows off some of her best performances. At eight hours in length, her highlight production released last year is a door-stopper in all of the best ways where she is provided oodles of time showcasing her magnificent and erotic busty body. Following her massive compilation, she back-to-back released a shiofuki- and cowgirl-themed production after debuting on her new label followed by even more movies as of writing this.

Her wonderfully busty body is shown in countless sex scenes where she of course uses her assets to their most profound ability in the form of titjobs and shiofuki orgasms are also showcased. In spite of her great breasts, pay attention to what she does with her lower body.

With Japan's current economic condition and the recent rise in consumption tax, gyaru AV has never been more necessary than it is now. The only way to restore the country is for a resurgence of all things gyaru!

Written by Pedal Shishido
Pedal Shishido is an erotic writer who has been watching AV since the dawn of time. He also is a formidable user of English with a level 1 Eiken score and scored an 800 on TOIEC. He's quite active being active (?!) covering AV on and off scene.


(Translator's note: Technically, gyaru have existed in Japan for decades. Women referring to themselves as gyaru do come and go in cycles and we're living in somewhat of an off-cycle at the moment. Generally speaking, gyaru have always been seen as somewhat of a mildly unwelcome subculture of modern Japan, thus a large amount of them could indicate a severe rise in social delinquency.)

(Translator's note 2:  Gyaru certainly are on a slump again.  Egg Magazine just released its final issue in late May of 2014 and its gyaruo counterpart, Men's Egg closed shop in November of 2013.  Most likely this is due to both a decline in the popularity of the gyaru subculture along with more and more young folk taking to viewing media on their smartphones in lieu of print.)

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